Technical Requirements
The technical brief was to create a product landing page that educates, builds trust, and drives conversion, while aligning strictly with Ledger’s premium tech brand and tone.
Problem/Solution
One of the primary problems we aimed to solve was the lack of trust and understanding users often feel when approaching crypto security products. Many new users are intimidated by complex terminology, overwhelmed by security risks, or unsure how and where to begin. Our solution was to craft a clean, confident, and human-centered design that explained the "why" behind Ledger’s product while simplifying the "how" of using it. We addressed fears around asset loss, complicated setup, and technical intimidation by visually showcasing ease of use, mobile compatibility, and a beautifully designed UI.
Work Process:
The project workflow followed a structured design sprint. We began with market research and benchmarking, mapped user problems, built personas, conducted wireframing, prototyped in high fidelity, and tested across key user groups. After refining based on feedback, we moved into development-ready UI.
My Role
My role was to lead the design vision from start to finish: managing the research process, crafting strategy, building the UX wireframes, defining the design system, and executing the UI to final pixel. I also worked closely with developers to ensure visual fidelity and interaction alignment.
Design Process
The design process was rooted in simplicity and education. I leaned into storytelling — showing the user why security matters, not just stating it. Each section gently leads to the next, easing the user through new concepts and reassuring them at every step.
Design Strategy
We embraced a strategy of progressive trust-building: from emotion and storytelling to credibility through technical detail, and finally, a strong, clear call-to-action.
User Research
Research was key. We interviewed early adopters and new users transitioning into crypto. Insights revealed a common thread: fear of mistakes, uncertainty about how hardware wallets work, and doubts about the reliability of brands. This user research helped us tailor each section — from creating a secure-feeling hero to breaking down product benefits with visuals over jargon.
User Persona
Our primary persona was Alex, a 34-year-old fintech-savvy investor stepping into the crypto space. Alex is detail-oriented, cautious with digital security, and prefers well-designed tools that don’t feel “techy” in the stereotypical sense. He values mobile-first accessibility and clear onboarding.
Empathy Map
For the empathy map, Alex thinks: “Can I trust this?” “Will I lose access to my assets?” He feels cautious, yet curious. He hears from peers about both opportunity and risk. He says: “I want something simple and secure.” He does: research, reads reviews, and compares solutions.
Information Architecture
The information architecture follows a persuasive sequence: establishing trust → introducing the product → validating security claims → demonstrating user-friendly interface → showing mobility → asset growth → token management → device comparison → footer. Each section is crafted to naturally flow into the next with minimal friction.
User Flow
The user flow begins at a bold, reassuring hero. From there, Alex learns why security matters, meets the product, understands the benefits, sees the simplicity of the interface, learns he can use it anywhere, explores features like asset management and token compatibility, and finally, compares product options. Each click is intentional, leading him to purchase.
UX Research Results
UX-wise, the site delivers an experience built around clarity, comfort, and credibility. Minimal scroll fatigue, mobile responsiveness, and bite-sized content keep the user moving effortlessly.
From our UX research, we confirmed that emotional storytelling, combined with practical reassurance, was far more effective than throwing specs at the user. Users wanted to feel smart and in control—not overwhelmed. This insight shaped everything from headline copy to button placement.
How I Applied UX Research
to UI Design a Project
Having applied this knowledge, I designed a UI that’s not only sleek but calming. The interface uses muted blue backgrounds for trust and neutrality, while bold orange highlights emphasize action and movement. Typography follows a modern, sans-serif system that balances readability with elegance. The design language relies on clean geometries, soft shadows, and generous spacing to breathe.
Finaly Thouts
The result of this work is a compelling product site that not only informs but excites. The Ledger Nano X is positioned as an essential, stylish, and intelligent companion in your crypto journey—not a technical chore.
The final product reflects a seamless blend of data-driven UX and expressive UI. The UX research directly impacted our UI decisions—from the tone of imagery to the interactive animations and even the CTAs. From the UI kit, we built a modular, scalable design system that informed each visual asset and section.
Ultimately, the site feels like a conversation—one that’s friendly, reassuring, and confidence-building. I found deep satisfaction in this project, especially in transforming complex, intimidating technology into something warm and empowering. This was more than a product page—it was a mission to make crypto feel personal, safe, and inspiring.
Ledger Launch – Secure Crypto Journey
Client
Ledger
Sector:
Landing Page
Concept
As the lead designer on this project, I proudly present “Ledger Launch” – a digital experience crafted to introduce new users to the world of cryptocurrency with clarity, trust, and style. This project was built around a powerful core concept: helping users securely begin their crypto journey, guided through a well-structured, intuitive, and visually striking interface that instills confidence from first interaction.
The core concept of the project was to present Ledger’s flagship product, the Ledger Nano X, not just as a hardware wallet, but as a gateway to digital freedom, ownership, and asset security.
My Role
UI/Ux Designer
Year:
2024
Website Adaptability
Desktop - 1440 х 1024