Technical Requirements
The technical assignment for the project was to design a multilingual platform for selecting and booking international language programs. The platform needed to highlight emotional storytelling, offer smooth navigation across multiple demographics (teens, adults, professionals), and make it easy for users to find programs by age, destination, and learning goals. Clear CTAs, a responsive layout, and a strong mobile-first approach were key requirements. The brand tone had to be inspiring yet trustworthy, educational yet aspirational.
Problem/Solution
In terms of problem-solution, we identified several user pain points in this industry. Many people find it hard to compare language programs across countries, are unsure which school is trustworthy, are worried about refunds or changing plans, and often feel overwhelmed by logistics. Our solution was to simplify everything – from a categorized program breakdown to transparent pricing and personal approach to every request. We made refunds and guarantees clear, added filters for quick search, and prioritized programs that offer visa support and individual consulting.
Work Process:
The workflow was defined by clear phases: user research, wireframing, moodboarding, UI/UX prototyping, development handoff, and QA. Each step was done with user-centered thinking and frequent testing.
My Role
My role as the lead designer included building the user experience from scratch, creating the entire UI system, collaborating with developers and copywriters, and ensuring the product retained its emotional core across all breakpoints.
Design Process
The design process began with in-depth research of competitors and market leaders. I created user personas and empathy maps, then developed wireframes for mobile-first experience. After validation, I moved on to visual exploration — defining the tone of the brand through color, typography, and imagery. Prototypes were tested iteratively with internal and external users.
Design Strategy
My design strategy was built on the principle of transformational storytelling. We didn’t just want to sell programs. We wanted users to feel the change a new language brings to life. This strategy was reflected in everything — from the large immersive visuals to conversational copywriting and a clean, yet rich layout structure.
User Research
User research included interviews with past students, language school consultants, and people interested in language immersion. We uncovered that users were often motivated by dreams of travel, personal growth, and career opportunities. Their fears mostly revolved around security, visa logistics, and making the right educational choice.
User Persona
One user persona was Paula, a 23-year-old aspiring translator from Brazil. She wanted to improve her English abroad but was afraid of being scammed or overwhelmed by visa processes. She needed emotional reassurance, personal support, and a modern, mobile-friendly platform to compare her options without stress.
Empathy Map
The empathy map for Paula revealed the following:
She thinks she needs to make the right investment and hopes to gain confidence.
She feels anxious about being far from home but excited about self-growth.
She sees confusing websites and uninspiring offers.
She hears stories from peers who traveled abroad and found it life-changing.
She says she wants something flexible, trustworthy, and well-reviewed.
She does a lot of comparison, reads reviews, and scrolls endlessly without clarity.
Information Architecture
The information architecture of the site followed a logical flow:
Homepage → About → Programs (by age/destination) → Reviews → FAQ → Contact/Support → Booking. Each program page includes program info, age, level, refund options, and a CTA.
User Flow
The user flow is intuitive: Landing → Select program type → Filter by age/country → Read program details → Compare or bookmark → Submit request → Get consultation → Finalize booking. The booking flow also includes steps for documentation and payment, all streamlined for clarity.
UX Research Results
The UX of the platform is simple, elegant, and responsive. We used familiar patterns (cards, filters, hero banners) but elevated them through imagery and motion. Accessibility was considered with readable fonts and clear contrast. Our research showed users responded well to visual storytelling, so we maximized that throughout.
The UX research confirmed that trust, emotion, and clarity were the biggest conversion factors. Users wanted to see real student stories, have FAQs answered up front, and access help quickly. Our usability testing showed a high completion rate in finding and selecting a program — a sign we made the journey intuitive.
How I Applied UX Research
to UI Design a Project
I believe I succeeded in my task by anchoring the design in empathy and delivering a UI that’s both functional and emotionally compelling. I used insights from our research to craft every element — from button labels to layout spacing — ensuring each interaction felt personal.
The UI style is editorial yet modern. The color palette leans into soft beige, black, and coral tones — creating warmth and professionalism. Typography blends elegance (serif) and simplicity (sans-serif) to support both informative content and lifestyle narratives. Photography was key — immersive, diverse, and full of life. We used round shapes and overlays to echo the concept of “journey” and movement across borders.
Finaly Thouts
The result of my work is a living, breathing website that does more than list schools. It tells a story of transformation. It’s easy to navigate, emotionally engaging, and designed for conversion. The branding is cohesive and scalable — ready to adapt to new markets or programs. This project was incredibly fulfilling. Watching the UX research evolve into a living UI was powerful. I loved how each decision — backed by user emotion — fed into the final product. It wasn’t just about design; it was about helping someone start a life-changing journey through language. LingoJourney is one of those rare projects where strategy, story, and style align — and I’m proud to have led it from vision to reality.
LingoJourney – Come to Life. Come to Language
Client
Lingua jorney
Sector:
Landing Page
Concept
The concept behind LingoJourney was to build more than a directory of language courses. We wanted to create an emotional bridge between people and the transformative experience of learning a language abroad. The platform is designed as a lifestyle-oriented space that invites users to not only choose a language course but to dream, plan, and live a linguistic journey.
My Role
UI/Ux Designer
Year:
2025
Website Adaptability
Desktop - 1440 х 1024